Better pricing decisions for a competitive edge

We started How much is the fish to help businesses take the best pricing decisions. We have tried the tools on the market and know how difficult it is to get reliable data that is also well prepared. That's why we are building How much is the fish with the vision to become your holistic tool for e-commerce competitive intelligence and pricing decisions.

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Our story

The idea for HMITF came about when Luisa was looking for a suitable price comparison tool during a project in the e-commerce sector. Nothing on the market met the requirements - in particular, there were no tools that could compare similar products from different manufacturers. She quickly reached the limits of the available solutions in terms of user-friendliness, data quality, flexibility and reliability. This is how HMITF was born: a solution that collects precise, up-to-date price data and enables companies to analyze the competition and make intelligent pricing decisions. Our data-driven platform creates clarity about the market, provides clean comparisons and takes the pressure off the team.

Our values

Innovation and speed: We use the latest technologies to be able to quickly adapt to new requirements and ideas and we offer solutions that go far beyond the capabilities of many conventional tools.

Sustainable entrepreneurship: Our focus is on long-term, healthy growth - inspired by German SMEs. We offer high-quality services at a competitive price.

Trust and collaboration: We establish close partnerships with our customers in order to understand their challenges in depth. Through open communication and collaboration, we develop tailor-made solutions that create tangible business value.

Get to know our founders

Luisa Thiele

Co-Founder

Luisa is the strategic heart behind How much is the fish. With a background in consulting and innovation, she has a natural instinct for discovering new business opportunities and bringing them to life. She loves working with companies to find the best solutions to their challenges. She is particularly passionate about SMEs, and is keen to use smart tools to help them remain competitive and grow successfully.

Martin Schöll

Co-Founder

Martin is the technical brains behind How much is the fish and brings a wealth of experience in product management, software development and design to the table. Martin loves solving complex problems with smart technologies and has a special talent for turning innovative ideas into user-friendly products. He ensures that our solutions are not only super reliable, but also really easy to use.

When will we maximize your profits?

Use intelligent price management to maximize your profits while minimizing your efforts.

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